• หลักสูตร
  • ข้อมูลนักศึกษา
  • นานาชาติ
  • ศิษย์เก่า
  • บริการทางวิชาการ
  • ข่าว
  • กิจกรรม
  • เกี่ยวกับ
  • ITA
  • ติดต่อเรา

SUIC's 6th International Conference 2021: New Challenges for Art, Design, and Business Management

Published on 14 March 2021

 

SUIC’s 6th International Conference:

New Challenges for Art, Design and Business Management

Silpakorn University International College

26 November 2021

8th Fl. CAT Telecom Building, Bangrak, Bangkok, Thailand

 

Friday, 26 November 2021
Plenary Session
08.30 – 9.00 Registration
9.00 – 9.30 Opening Speech by Dean of Silpakorn University International College and Group Photo
09.30 – 10.00 Special Keynote Speech by Professor Dr. Phillip C. Zerrillo, Professor of Marketing at J.L Kellogg Graduate School of Management, Northwestern University
10.00-11.00 Hybrid Panel Discussion
11.00-11.30 Videomusic and urban sustainability innovation (Dr.Ivan Zawada)
11.30 – 12.00 COVID 19: Identifying Consumer Market Factors Leading Towards Changes in Marketing Practices for Bangkok’s Food & Beverage Industry
(Hector Elbert Reyes-Gertes
)
12.00-13.00 Luncheon & Networking at Vatel Restaurant
Breakout Session
Main Stage Room 808
Moderator: Asst.Prof.Dr. Jantima Banjongprasert Moderator: Dr. Irina Pievskaya
13.00 – 13.30 Comparing Three Generations’ Perception of Risk and Risk Reduction Methods towards Thai street food market

(Pornpawee Paksa, Rujirek Unyapokin, Piyachat Aoythongthip, and

Supaporn Prasongthan)

Travel risk perception and Travel Behaviour during COVID-19 pandemic of people living in Bangkok

(Irada Jungwattanakul, Tanawat Adireksombut, Voraparth Satroopras and Rabhas Silpsrikul)

13.30 – 14.00 Network Analysis of the Relationship in Hobbies Interest Among 50 Countries and the Changes from COVID-19

(Yada Thamprasert, Piyachat Udomwong, Somsak Chanaim, and Karn Thamprasert)

The Public-Private-Partnership Social Enterprise in Phuket’s Community-based Tourism

(Asst. Prof. Dr. Chalermporn Siriwichai, Pattisan Kemrichard, and
Panpawee Booranasanti
)

14.00 – 14.30 Ensuring Job Success for Returning Global Executives: Crash Landing or Smooth Sailing? (The Philippine Context)

(Dr. Ramon B. Segismundo)

Strategic Factors Influencing Residential Attitudes Towards Condominium in Thailand: A Qualitative Study

(Kanokwan Pimchan, Mukdashine Sanmaung and
Asst. Prof. Chonlatis Darawong)

14.30 – 15.00 The creative practioners international venture creation process at the example of Thai architectural and landscape design studios

(Prisca Valentino,
Assoc. Prof. Dr. Claus Schreier and
Asst. Prof. Dr. Kaedsiri Jaroenwisan)

A Systematic Approach to Leverage Business Risks

(Dr. Prakash Bagri)

15.00 – 15.30 Coffee / Tea  Break
Main Stage Room 808
Moderator: Dr. Ivan Zawada Moderator: Dr. Sanjay Bhardwaj
15.30 – 16.00 Conservation studies on the contemporary outdoor steel sculpture ‘Kuppel’

(Meral Hietz, Kathrin Schmidt, Gabriela Krist and Marta Anghelone)

Perceptions of People in Bangkok Metropolitan Region toward Dining-out during the COVID-19 Pandemic

(Atikarn Chaiyanupong, Benyapa Suwannoppakun, and Rabhas Silpsirkul)

16.00 – 16.30 COVID-19 and its impact on Transnational Education Partnership Student and Staff Experience

(Assoc. Prof. Jacqueline Norton)

Successful F&B Marketing Factors within the COVID 19 Interval and the Implementation of Adaptive Processes

(Hector Elbert Reyes-Gertes)

16.30 – 17.00 The Use of Social Media in Promoting Cultural Heritage Sites: a case study of Hengjia Shrine, Bangkok

(Dr. Thanya Lunchaprasith and

Dr. Sarakard Pasupa)

The Strategy of Competitiveness for Luxury-Retail Tourism Destination in Thailand

(Dr. Naritphol Boonyakiat)

17.00 – 17.30 Impact of Meme Culture: How marketers can leverage it?

(Dr. Supanida Chantarin)

 

 

Download Schedule (PDF)

 

***************************