and guest lecturers
On Wednesday 19 April 2017, Mr. Ben Bogaerts, business humanizer at Innate Motion (Amsterdam, The Netherlands), gave a guest lecture to 2nd years ELM students in the course Event and Leisure Innovation.
Mr. Bogaerts explained how different types of (mainly qualitative) market research can lower the risk that so-called innovative products fail in certain markets.
Jean David Caillouet (guest lecturer)
Associate Professor Dr.Pinai
MBA – PhD Programmes