Digital Event & Leisure Marketing
consulting program

Consultancy for SMEs

SUIC recognize the dynamic of business and industry circumstances under globalization. Technological factors become inevitable component of every Small-Medium Enterprises or SMEs, especialy, information technology plays a significant role in creating competitive advantage. Therefore, SUIC’s BBA programme in Event and Leisure Marketing generates the consultancy service to fulfill the needs of SMEs in marketing planning, implementation, evaluation, digital marketing, and other online marketing communications through the concept of event and leisure. This service comprises of two main activities, which are free online marketing consultancy and a marketing seminar on motivating topics and content from both faculty members and guest speakers from various professions who can share their authentic experiences based on real business practices.