Digital Event & Leisure Marketing
Consultancy for SMEs
With globalization, SUIC recognizes the different dynamics of business environments and the complex nature that industries operate in. Technological factors have become an inevitable component of every Small-Medium Enterprise or SMEs, especially, the significant role of information technology in creating competitive advantages. Therefore, SUIC’s BBA programme in Event and Leisure Marketing provides a consultancy service to fulfill the needs of SMEs in marketing planning, implementation, evaluation, digital marketing, and other online marketing communications through the concept of event and leisure.
This service comprises of two main activities, which are to provide a free online marketing consultancy and marketing seminars on motivational topics. Seminar content will come from both faculty members and guest speakers of various professions, who can share their authentic experience based on real business practices.